Beyond Greenwashing: The emergence of 'regenerative' business practices and how it is reshaping way

Greenwashing: The emergence of 'regenerative' business practices and how it is reshaping the way we look at profit

In her book ‘Working to Restore: Why We Do Business in the Regenerative Era’, Esha Chhabra cites such companies, who are taking the extra step to put people and the planet at the forefront of their strategies.

Many companies -- big and small -- around the world are making a move towards the concept of regeneration or restoration, a process that takes two of their key stakeholders into account, the earth and the people it draws energy from. At a time when the earth's balance has been off set due to factors like climate change, technological disruptions and instability, these companies are taking a restorative approach, helping natural systems regain their original form and prioritising the human connect.

In her book ‘Working to Restore: Why We Do Business in the Regenerative Era’, Esha Chhabra cites such companies, who are taking the extra step to put people and the planet at the forefront of their strategies. For these organisations, regenerative approach is not just another buzzword, but a strategy that has been the core of their foundation.