Beyond Greenwashing: The emergence of 'regenerative' business practices and how it is reshaping way

Greenwashing: The emergence of 'regenerative' business practices and how it is reshaping the way we look at profit

In her book Working to Restore: Why We Do Business in the Regenerative Era, Esha Chhabra cites companies that go the extra mile to prioritize people and the planet in their strategies.

Many companies -- big and small -- worldwide are moving towards the concept of regeneration or restoration. This process considers two key stakeholders: the earth and the people from which it draws energy. At a time when the earth's balance has been offset due to factors like climate change, technological disruptions and instability, these companies are taking a restorative approach, helping natural systems regain their original form and prioritising the human connection.

In her book Working to Restore: Why We Do Business in the Regenerative Era, Esha Chhabra cites companies taking the extra step to put people and the planet at the forefront of their strategies. For these organisations, a regenerative approach is not just another buzzword but a strategy that has been the core of their foundation.