Apple’s efforts to achieve carbon neutrality and cut down on plastic packaging took centrestage at the 2023 Apple ‘Wonderlust’ Event. The event even included an ad film starring Oscar-winner Octavia Spencer as Mother Nature, where Apple executives, including CEO Tim Cook, rattled off the company’s many impressive efforts to mitigate its environmental impact.
Early on in the ad film, an Apple employee informed Mother Nature that the tech company is in the process of eliminating all plastic from its packaging by the end of next year. While the no-plastic packaging mandate may be true for Apple products, organisers of the Apple Event 2023 clearly did not get the memo – because event attendees were given cookies wrapped individually in clear plastic.
Comments