
Apple’s efforts to achieve carbon neutrality and reduce plastic packaging took centre stage at the 2023 Apple Wonderlust Event. The event even included an ad film starring Oscar-winner Octavia Spencer as Mother Nature, where Apple executives, including CEO Tim Cook, rattled off the company’s many impressive efforts to mitigate its environmental impact.
Early in the ad film, an Apple employee informed Mother Nature that the tech company is eliminating all plastic from its packaging by the end of next year. While the no-plastic packaging mandate may be true for Apple products, the Apple Event 2023 organisers clearly did not get the memo – because event attendees were given cookies wrapped individually in clear plastic.
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